Working at a senior level with some of Australia’s leading custom publishers and content marketers has taught me what it takes to create an effective content strategy… one tailored to your specific goals. I’ve also had the opportunity to hone these skills on behalf of brands and organisations big and small.
If you’re just starting out on your content journey, or you’ve lost your way, I can work with you to develop a documented strategy that will guide you in the right direction. And if you need ongoing support, I can take the pressure off when it comes to implementation and keep things running smoothly.
Depending on your needs, I can also help with other content planning and improvement tasks, including:
- full/partial content audits
- site re-structures/ internet architecture
- search engine optimisation
- content management
- competitive analyses
- brand personas
With the right approach you can drastically improve not only the quality of your content, but the way your audience connects with your brand or business.
I can definitely help you if…
- You recognise how important a content strategy is to helping you achieve your goals but have no idea where to start.
- You have a strategy but it’s not as effective as you’d like, or perhaps your business objectives have changed.
- Your site is looking a bit like a dog’s breakfast – you need help nailing down the structure so content can be consumed in a more logical, digestible way.
- You’ve been adding content to your site on an ad hoc basis and have lost track of what you’ve got and how it’s performing – I can create a comprehensive content inventory, evaluate each asset (identifying strengths, weaknesses and gaps), and then fix any shortcomings.
- The content you have is tired, out of date and sending customers to sleep (and your website further down the page rankings). I can refresh what you have and/or create new SEO content for your site, ultimately boosting customer engagement and site performance.